South Korean food manufacturer Samyang Foods said Friday it would launch a new tom yum flavor of its bestseller Buldak Spicy Chicken Ramen series in the US market later this year.

Featuring the traditional Thai hot and sour soup, tom yum, the new export-version of Buldak targeted Asians as well as big fans of Asian food in the United States.

It blended the tangy, sweet and sour flavor of Thai soup with spicy chicken noodles and also added lemongrass and cilantro to complete the iconic tom yum taste.

The new flavor is expected to hit the market between December and January, according to company officials.

While the Buldak series won a huge success in the overseas market, Samyang Foods is aiming to release products that reflect the racial and ethnic diversity of the US. Catering to global customers, it has launched a corn flavor for those who can't handle spicy food and a habanero lime flavor for the Hispanic population.

As it has recently established the US branch “Samyang America,” the company is gaining momentum to rapidly expand its presence in the US market with a diversified product portfolio.

“Starting with the US, we are also considering the launch of a new tom yum flavor in Asia,” the Samyang Foods officials said. “We will continuously tap into the overseas market with a unique localization strategy."

• ·[Herald Review] ‘Single in Seoul’ a bland rom
• ·[Korea Beyond Korea] Yale sociologist and BTS fan researches K
• ·[Korea Beyond Korea] Yale sociologist and BTS fan researches K
• ·Hyundai E&C completes design of new hydrogen plant
• ·Hotel chief fined for safety violation in Itaewon tragedy trial
• ·Seoul shares slide 2.3% after record gains over short selling ban
• ·LX International to acquire 60% stake in Indonesian nickel mine
• ·[Herald Interview] Korea
• ·Court clears cabbie in death of passenger who jumped out of moving taxi
• ·S. Korea retakes No. 1 spot in global shipbuilding orders in Oct.
• ·Mama Awards stays in Japan for 2nd straight year
• ·Enhypen to make MBC show debut, ending yearslong performance dispute
• ·Hotel chief fined for safety violation in Itaewon tragedy trial
• ·'Justice will prevail': G
• ·AmCham hosts AI forum for SMEs
• ·Mama Awards stays in Japan for 2nd straight year